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Course Description

This industry-driven course focuses on business writing deliverables and grounds students in the writing process, providing them with strategies to capture the attention of a perpetually distracted audience. We will extend the principles of good writing to the task of structuring and preparing engaging business documents, as well as to creating a professional social media profile. We'll also consider the use of AI resources as tools to enhance efficiency and precision.

Explore some of the most common errors made in business communications today and learn how to emulate the narrative style of today’s most influential business leaders. If you wish to strengthen your written communication skills and advance in your workplace, or gain a competitive edge in securing a desired role, this course is for you. Organizations wishing to support their employees in sharpening their business writing skills will find this course fits their needs.

This course has a mandatory webinar component. Webinars will be held on:
Monday, September 29 (6:30-8:00pm ET): Webinar #1 - Persuasive Email Case Study
Tuesday, October 14 (6:30-8:00pm ET): Webinar #2 - Industry Blog Post Case Study
Monday, October 27 (6:30-8:00pm ET): Webinar #3 - LinkedIn Case Study 
Monday, November 10 (6:30-8:00pm ET): Webinar #4 - PowerPoint Presentation Case Study

Course grads will be able to:

  • Understand the writing process and how to plan, draft, edit, and format a business communication, with optional AI support
  • Apply the principles of good writing to all business communications, including narrative and corporate storytelling techniques
  • Create a compelling online profile
  • Prepare a persuasive PowerPoint presentation
  • Know how to avoid common grammar, style, and usage errors

 

 



Course Work and Final Exam

Course work for Business Writing includes a series of assignments leading up to a final project. There is no final exam for this course.

 

Learning Assessment & Grades

Grades are reported as Honours, Pass, or Fail. To obtain a Pass, learners must obtain a minimum grade of 50%. To achieve Honours, learners must earn a total grade of 80% or higher.