Course Description

In Marketing: An Introduction, you’ll learn the foundations of marketing theory and how to apply it practically to advance a company’s business goals. This course is particularly relevant if you want to broaden your knowledge of the functional areas of marketing. You’ll also see how basic marketing concepts work through carefully examined case studies.

Topics include:

• Consumer behavior
• Marketing mix
• Channels of marketing and their benefits/risks
• Pricing policies
• Distribution theory
  
  

Course grads will be able to:

• Understand the importance of marketing in the modern economy
• Outline the complete marketing process and marketing mix
• Position a product or service in a basic competitive environment

Course Work and Final Exam

Course work for Marketing: An Introduction includes a series of assignments leading up to a final project. There is no final exam for this course.

Learning Assessment & Grades

Grades are reported as Honours, Pass, or Fail. To obtain a Pass, learners must obtain a minimum grade of 50%. To achieve Honours, learners must earn a total grade of 80% or higher.